3 Actionable Ways to Improve Your Salon Business Behind the Chair

Over the last year, I have been working so hard to grow in the online space. And can I tell you something it is both WILDLY different but also EXACTLY THE SAME as building your business behind the chair?

I have learned more than I’d like to about websites, algorithms, SEO, and more.

I have also been reminded that it’s ALL about relationships and how powerful referrals are!

(Thank you to everyone who has referred a hairstylist friend to coaching!)

There is a TON of information out there about which way to do things best…🙃

Do you ever feel that way about the beauty industry? That there is a TON of the ‘right’ way to do things out there.

The problem with that is, it’s too much. It is SO NOISY and can be very overwhelming. You don’t know who has it figured out and who is ‘Faking it till they make it.’

And do you know what I’ve found? So much of how you grow an online business aligns with how I grew my business behind the chair.

I just have to:

Step INTO my confidence

Step INTO my gifts

Step INTO what I know to be true

And YOU need to do the same.

It’s time to leverage what you already have and make slight tweaks that produce results.

Because Small Adjustments lead to BIG Improvements.

But where do we even start?! - One thing at a time.

You can begin by taking a 10-Question Beauty Business Health Check Quiz that will give you immediate results on what you can do to improve your business behind the chair into a thriving, profitable machine!

But today, I want to share with you, the 3 Ways to Improve Business Behind the Chair:

1. Enhance Client Retention: Focus on building strong, long-lasting relationships with your clients. Personalized follow-ups and exceptional customer service can go a long way in creating a memorable experience that keeps clients coming back.

2. Invest in Continuing Education: To stay ahead of the curve and offer the latest trends and techniques, invest in your own professional development. By continuously learning and growing, you position yourself as a knowledgeable and sought-after stylist.

3. Fine-Tune Your Marketing Efforts: Take a closer look at your marketing strategies and identify areas where you can improve. Evaluate your online presence, including your website and social media profiles. Consider participating in a Content Creation Day and get inspired while creating marketing campaigns.

Keep these three things as a top priority as you continue to grow and scale your beauty business.
Let’s see where you are right now, and what you can do to catapult you to the next level!!
My prayer for you is that you focus on what you DO have and are PROUD of how far you’ve come.

With Love,
Mandy